PAID ADVERTISING PACKAGES
Organic growth takes time. Paid advertising delivers results now. Our Paid Advertising packages put your
business in front of ready-to-buy customers today — on Google, Facebook, Instagram, TikTok, and local
platforms. We obsess over ROI, not impressions.
Ad Starter
One channel, set up right, generating leads from week one
Management fee only · Ideal for: small businesses running ads for the first time
Ad Starter is for businesses that have never run paid ads, or that have run them before without seeing real results. We pick the right channel for your business, set up the campaigns properly, and make sure every penny of your ad spend is working as hard as possible.
- ✓Channel recommendation — we tell you which platform will work best for your business
- ✓Full campaign setup from scratch (not restarting from a mess)
- ✓Keyword research (Google) or audience targeting strategy (Meta)
- ✓3–5 ad creatives written and designed for launch
- ✓Conversion tracking setup — we track phone calls, form fills, and purchases
- ✓Google Analytics 4 or Meta Pixel correctly installed and tested
- ✓First-month optimisation — weekly bid adjustments and performance monitoring
- ✓Monthly performance report — spend, clicks, conversions, cost per lead, and ROI
Recommended minimum ad spend: $500–$1,000/month on Google | $300–$500/month on Meta.
- ✓Search campaigns targeting people actively searching for what you offer
- ✓Negative keyword list to stop wasting money on irrelevant clicks
- ✓Ad copy A/B testing — multiple headlines and descriptions tested simultaneously
- ✓Google Business Profile ad extensions for local businesses
- –Display or Shopping campaigns (available in Growth and Full-Stack packages)
- ✓Facebook and Instagram ad campaigns — one budget, both placements
- ✓Audience research and targeting setup based on demographics, interests, and behaviours
- ✓Static image and carousel ad creative produced for you
- ✓Lookalike audience creation from your existing customer list (if available)
- –Video ads or TikTok campaigns (available in Growth and Full-Stack packages)
Campaigns live within 5–7 working days. Real leads, calls, or purchases within the first 2 weeks. Clear reporting so you can see exactly what your ad spend is delivering. No wasted budget, no guesswork.
Ad Growth
Multi-channel advertising that fills your pipeline every month
Management fee only · Most popular · Ideal for: growing businesses ready to scale lead volume
Ad Growth is for businesses that want to be everywhere their customers are. Google Search when they're looking for what you offer. Instagram and Facebook when they're scrolling. Retargeting when they visit your site but don't convert. This is a proper multi-channel paid strategy built to maximise your return.
- ✓Google Search campaigns — appear when customers are actively looking for you
- ✓Google Display Network campaigns — brand awareness across millions of websites
- ✓Google Shopping campaigns for product businesses
- ✓Performance Max campaigns — AI-driven campaigns across all Google channels
- ✓Detailed keyword strategy with ongoing expansion and negative keyword management
- ✓Monthly ad copy refresh — new variations tested continuously
- ✓Conversion tracking for every action: form fills, calls, purchases, and chat starts
- ✓Full-funnel Meta campaign structure — awareness, consideration, and conversion campaigns
- ✓Static, carousel, and video ad formats (we produce the creatives)
- ✓Advanced audience strategy: cold audiences, retargeting, and lookalike audiences
- ✓Retargeting campaigns to bring back website visitors who didn't convert
- ✓Catalogue / dynamic product ads for e-commerce businesses
- ✓Google Local Services Ads — appear at the very top of local search results with a trust badge
- ✓Google Maps advertising — appear when people search for businesses near them
- ✓Geo-targeted radius campaigns to reach customers within your service area
- ✓Call tracking setup so you know exactly which ads are driving phone calls
- ✓Weekly campaign optimisation across all channels
- ✓Bi-weekly performance review call
- ✓Monthly full report: spend, clicks, conversions, cost per lead, ROAS, and next-month strategy
Recommended minimum ad spend: $1,500–$3,000/month total across channels.
A consistent flow of leads and customers every month across multiple channels. Retargeting keeps your brand in front of warm prospects. Local ads put you above competitors in map and local search results. A clear picture of your return on every dollar spent.
Full-Stack Ads
Every major ad channel, working together as one system
Management fee only · Ideal for: ambitious brands, e-commerce, multi-location, high-growth businesses
Full-Stack Ads is your complete paid advertising operation. We manage Google, Meta, TikTok, and LinkedIn as a unified system—each channel playing its role in a full-funnel strategy that moves your customers from first awareness all the way through to purchase and repeat purchase. This is what proper advertising at scale looks like.
- ✓Search, Display, Shopping, Performance Max, and YouTube ads
- ✓Advanced bidding strategies: Target CPA, Target ROAS, and smart bidding
- ✓Full conversion value tracking — exact revenue tracked for every campaign
- ✓Competitor conquest campaigns — appear when people search for competitors
- ✓Google Shopping feed management and optimisation
- ✓Weekly budget reallocation to maximise ROAS
- ✓Everything in Ad Growth, plus:
- ✓Video ad production coordination with our content team
- ✓Advanced pixel event setup — every micro-conversion tracked
- ✓Custom audience strategy built from your CRM and customer data
- ✓Seasonal and promotional campaign planning and execution
- ✓Creative refresh every 3–4 weeks to prevent ad fatigue
- ✓TikTok For Business campaign setup and management
- ✓TikTok-native creative strategy
- ✓In-Feed Ads, TopView, and Spark Ads
- ✓TikTok Shopping integration for e-commerce brands
- ✓LinkedIn Sponsored Content and Message Ads
- ✓Account-Based Marketing (ABM) campaign setup
- ✓Lead Gen Forms for direct lead capture
- ✓Company and job title targeting for decision-makers
LinkedIn budget recommended separately — CPCs are higher but buyer intent is strong.
- ✓Local Services Ads and Google Maps advertising across multiple locations
- ✓Location-specific campaign targeting and bidding
- ✓Review and rating optimisation for local ad performance
- ✓Dedicated ads manager assigned to your account
- ✓Weekly optimisation across all channels
- ✓Weekly performance call
- ✓Monthly strategy review with next-month campaign planning
- ✓Quarterly full audit and strategy refresh
Recommended minimum ad spend: $3,000–$5,000+/month total across channels.
Maximum reach, maximum return. Every major platform working together. Awareness built on TikTok converting on Google. B2B leads coming in on LinkedIn. Local customers finding you first. Your advertising working as a system, not a collection of disconnected campaigns.
Package Comparison
Management fees only. Ad spend is separate and goes directly to the platforms.
| Feature | Ad Starter $499/mo | Ad Growth $999/mo | Full-Stack Ads $1,899/mo |
|---|---|---|---|
| Google Ads | |||
| Google Search Campaigns | ✓ | ✓ | ✓ |
| Google Display Network | – | ✓ | ✓ |
| Google Shopping / Performance Max | – | ✓ | ✓ |
| YouTube Ads | – | – | ✓ |
| Competitor Conquest Campaigns | – | – | ✓ |
| Meta Ads (Facebook + Instagram) | |||
| Facebook + Instagram Ads | 1 Channel | ✓ | ✓ |
| Full-Funnel Campaign Structure | – | ✓ | ✓ |
| Retargeting Campaigns | – | ✓ | ✓ |
| Video Ad Creative | – | – | ✓ |
| Dynamic / Catalogue Ads | – | ✓ | ✓ |
| Other Channels | |||
| Local Services Ads + Google Maps | – | ✓ | ✓ |
| TikTok Ads | – | – | ✓ |
| LinkedIn Ads (B2B) | – | – | ✓ |
| Multi-Location Campaigns | – | – | ✓ |
| Management | |||
| Optimisation Frequency | Monthly | Weekly | Weekly |
| Reporting | Monthly | Bi-weekly | Weekly |
| Strategy Calls | Monthly | Bi-weekly | Weekly |
| Dedicated Ads Manager | – | – | ✓ |
| Recommended Min. Ad Spend | $500–$1,000 | $1,500–$3,000 | $3,000–$5,000+ |
Not sure what ad budget you need?
Book a free discovery call. We'll audit your current situation (or lack of one) and recommend the right package, the right channels, and a realistic budget for your goals.